Sports Management
Overview
Students who study sports management gain an understanding of how business principles apply to the sports industry. Sports management specialists observe athletes' or athletic organizations' business and promotional concerns. Sports management experts may be responsible for keeping track of finances and negotiating contracts with athletes and teams. Because of the increased demand for these experts as a result of the growth of league competitions such as the ISL, IPL, PBL, Pro-Kabaddi League, and others, this profession now has a lot more prospects for employment.
Career Scope in Sports Management
- Sports Agent
- Sports agents are in charge of their athlete's public relations, business marketing, and professional advancement, among other things. The athlete's business opportunities are managed by the sports agent, who also serves as a link between the player and the organization. He or she should be well-versed in financial analysis, corporate management, and investment strategies.
- Sports Manager
- The athlete's spokesperson is the sport manager. They maintain contact with the media in order to preserve a positive image for their client.
- Sports Medical professional
- A sports medicine professional's job is to keep athletes' mental and physical health in check. They apply their expertise of kinesiology, physiology, anatomy, and nutrition to sports. They frequently deal with the regulatory and legal difficulties that come with professional sports.
- Sports Information Director
- The work of a sports information director is comparable to that of a public relations representative. They work on press releases, organize conferences for athletes and coaches, and update information about the squad on the website, among other things. The athletic director is in charge of all athletic programs' administration and supervision. They also work at universities and colleges.
- Sports Marketing Specialist
- During a sporting event, a sports marketing specialist coordinates activities. The expert uses marketing strategies to promote ticket sales during such events. They frequently collaborate with sponsors to promote their product.
- Sports Journalist / Commentator
- With good communication skills and a passion for sports, there are many opportunities to practice the art as commentators, journalists, and other forms of media. League contests including as the IPL, ISL, and IBL, among others, have spawned a plethora of job opportunities.
- Sports Federations
- There are 52 National Sports Federations that have been approved, as well as hundreds of state and district-level federations. At various levels in India, these are the organizing and governing bodies for sports. Their job is to promote sports as an industry and aid in the development of many areas.
- Sports Celebrity Manager
- All athletes require a manager to assist them in managing their portfolio of contracts, affiliations, endorsements, and renewals.
- Sports Events or Facility Manager
- Setting and fields where regular sporting events take place require personnel to oversee them and ensure adequate facility maintenance, which is done by the facility manager. Their responsibilities include overseeing the operations and maintenance of the venue, as well as working to schedule events and negotiate contracts with sports teams and other organizations.
How to Opt a Career in Sports Management
Options |
Stream |
Graduation |
After Graduation |
1
|
Clear Class XII in any Stream (Keen involvement in sports is recommended) |
Pursue BA in sports management or BBA (Sports Mgt) for 3 years |
Pursue MBA (Sports Mgt) for 2 years/Job |
2 |
Clear Class XII in any Stream (Keen involvement in sports is recommended) |
Pursue BA in sports management or BBA (Sports Mgt) for 3 years |
Pursue PGDSM for 1-2 years/Job |
3 |
Clear Class XII in any Stream (Keen involvement in sports is recommended) |
Pursue BA with any stream |
Pursue PGDSM for 1-2 years/Job |
Facts
- Some colleges prefer sports players
- No mandatory subjects in class XII
- The minimum age requirement is 17 years for this course
Top Sports Management Colleges in India
College |
Location |
International Institute of Sports Management (IISM) |
Mumbai |
Institute of Sports Management, ISST |
Maharastra |
Tamil Nadu Physical Education & Sports University, Chennai |
Chennai |
Lakhmi Bai National University of Physical Education |
Gwalior |
National Academy of Sports Management - NASM |
Mumbai |
George College |
Kolkata, West Bengal |
Maulana Abul Kalam Azad University of Technology |
West Bengal |
Indian Institute of Social Welfare and Business Management |
Kolkata |
Top Sports Management Colleges in the World
Institution |
Location |
University of Minnesota |
Minnesota |
University of Michigan |
US |
University of Florida |
Florida |
emple University |
Philadelphia, US |
University of Texas |
Austin,US |
Sports Management Entrance Exams
Under Graduate
College |
Tentative Date |
Important Elements |
International Institute of Sports Management (IISM) |
July - Exam |
Sports Management admission test (SMAT) -Quantitative Ability - Data Interpretation and Logical Reasoning - Verbal Ability and Verbal Reasoning - Visual Reasoning - Sports Awareness |
National Academy of Sports Management - NASM |
Feb |
On the basis of merit |
George College |
June |
50% in class 12th. Following that Selected candidate to demonstrate good presentation and language skills |
Post Graduate
Institution |
Tentative Date |
Important Elements |
Lakhmi Bai National University of Physical Education, |
June |
Written test- General Awareness, Sports awareness, Sport General knowledge, Physical fitness test |
International Institute of Sports Management (IISM) |
July - Exam |
[PGSM] Sports Management admission test (SMAT) -Quantitative Ability - Data Interpretation and Logical Reasoning - Verbal Ability and Verbal Reasoning - Visual Reasoning - Sports Awareness |
National Academy of Sports Management - NASM |
Feb |
(Only for MBA/ PG students) Telphonic or Personal Interview after filling forms . Interview done to evaluate personality traits, academics, goals and self awareness level of the candidate |
Indian Institute of Social Welfare and Business Management |
Test- 13th June |
Written exam, GD, Interview |
Job Description
- Manage finances and arrange commercial matters with players/clients, owners/marketers, and others.
- Obtain advertising packages and contracts that provide the most coverage for clients.
- Apply management and business concepts to the realm of sports.
- On behalf of clients, liaison with a variety of parties.
- For the clients, manage and coordinate media engagements.
- Client marketing and branding campaigns are planned and managed.
- Maintain client training routines to ensure their general health and well-being.
- Contracts and agreements are negotiated or approved.
Pros & Cons of a Career in Sports Management
Pros -
- Sports management as a field is reaching new heights, thanks to an ever-increasing interest in sports.
- Sports management is a broad field that encompasses not just professional leagues but also schools, colleges, and non-profit organizations.
- It allows you to think independently and be creative. Allows you to collaborate with major corporations.
Cons -
- It is not a nine-to-five job.
- Even on vacation, one must work.
- You will be the first to arrive at the venue and set up, as well as the last to depart.
- There is a lot of competition and one of the toughest employment markets right now because so many people want to establish a career in sports.